New Delhi, Aug. 13 (PTI): Microsoft is all set to revolutionise digital music and gaming market in India with the launch of its own version of popular music player iPod and its new video gaming console Xbox this festive season.
Global IT giant plans to launch its Zune music player, which is being touted as an iPod-killer, in India as well as worldwide before Christmas this year, sources close to the development said.
Indians would not have to wait for Zune longer than people in other parts of the world this time around, which has been the case with Xbox, the other eagerly awaited product from Microsoft here, company sources said.
The company has already announced its plans to launch its Xbox gaming consile in India during Diwali season.
Earlier last month, Microsoft announced the global launch of its music software and players under the brand name Zune, but it has not announced any official date for the launch.
The sources said Zune could come to India along with its worldwide launch as the retailing patterns and infrastructure in the country has undergone a drastic improvement in the recent past.
Microsoft's video gaming and entertainment system Xbox was launched in the US and European markets in November last year, but would hit Indian markets during Diwali.
Zune is being touted in the industry circles to be aggressively priced, which could be at par with the 299 dollars tag of Apple Computer's iPod, as well as similar or even better song download and storage features.
Apple currently holds nearly 75 per cent of the digital music player market with various versions of its iPod product.
For the launch of Xbox in the country, Microsoft has already drawn up an elaborate marketing strategy and distribution network to facilitate sales in the estimated 50 million dollar market.
India, which has about 1.6 million avid gamers who spend more than 20 hours a week on gaming and an average of Rs 926 on buying legal gaming software, has become a attractive market for gaming companies.
The company would set up 1,200 retail centres across 7 cities, including four metros, in the country for marketing Xbox, Microsoft Entertainment and Devices Division India Country Manager Mohit Khanna said during the announcement of the launch of Xbox in India.
"The gaming community in the Indian market is expected to grow rapidly in the coming few years. Xbox will definetely act as a catalyst to fuel this growth and expose Indian gamers to next generation gaming experiences," he said.
"The market, which is coming off a small base, is rapidly increasing as the population is young and tech-savvy," he added.
"We see an opportunity to lead and define the market," said Mitch Koch, corporate vice-president for global retail sales at Microsoft's entertainment and devices division.
Microsoft said it had no plans to set up a gaming development centre in India but would work with third-party game developers.